SodaStream is Established!
The SodaStream Company is founded by W & A Gilbey Ltd., the famous London Gin distiller. The first Soda-Maker is created by George Gilbey.
This new apparatus is a big hit with the British upper class, including the royal household.
Adding Flavor to the Fizz
The first flavored Cherry Soda hits the market! SodaStream introduces its first flavored concentrates Cherry and Sarsaparilla.
The Fizzing Frenzy Hits Home
SodaStream distribution expands, allowing bubble enthusiasts to create their own fizzy beverages in a variety of 14 exciting new flavors, including a sugar free range.
Introducing a New Soda Maker!
SodaStream introduces the classic Soda Maker that endured for decades. Unlike today’s exciting range of colors, this Soda Maker was brown and beige to match the popular kitchen colors of the time.
“Just like that!” Sales Increase By 50% in the UK
The first television advertising campaign featuring celebrity Tommy Cooper hits UK TV. The catchy slogan “Just like that!” is a hit with the public and sales increase by 50%.
Increasing SodaStream’s Market Share
Cadbury Schweppes PLC purchase SodaStream, helping to strengthen its market position in the highly competitive soft drinks market. This tasty romance lasts until 1997.
The Founding of Soda-Club
After successfully distributing SodaStream products in Israel since 1978, Peter Wiseburgh establishes a new company called Soda-Club in Israel and patents a new brand of in-home carbonation machines. He distributes Soda-Club internationally to Australia, South Africa and other countries.
United Powers of Soda
Soda-Club acquires SodaStream, becoming the world’s largest home carbonation system supplier. The combined power of the two companies under the brand SodaStream increases production and distribution.
Fascinating New Fizz Flavors Are Fashioned
Dedicated to creating the ultimate soda experience, a new syrups factory is opened and rapidly develops new flavors. Over the next decade the number of flavors rises to almost 200!
Fortissimo Fund Begins to Fizz
A leading Israeli private equity investment group, Fortissimo Capital Fund, acquires a controlling interest in Soda-Club and appoints Daniel Birnbaum as CEO.
Bubbling Up Wall St.
SodaStream celebrates its initial public offering on The NASDAQ Global Exchange Market under the ticker “SODA” as CEO Daniel Birnbaum rings the opening bell.
The UK “Get’s Busy with the Fizzy”
After a 30 year absence from UK TV, this new campaign re-launches the UK market.
Enjoy your bubbles naturally. SodaStream Naturals launches, letting consumers make delicious, sparking drinks without preservatives or any artificial colors, flavors or sweeteners.
This unique line is sweetened with cane Sugar and Stevia natural sweeteners for a taste people love.
Soda-Makers get a global look by world-renowned Designer
SodaStream commissions world-renowned designer Yves Béhar to design the “Source” Soda Maker. The elegant and functional design is launched at Milan Design Week and goes on to win the 2013 Red Dot design award.
For those who love sparkling water, SodaStream My Water line is launched, letting water enthusiasts add a splash of flavor to their fizzy favorite. The My Water line adds a hint of fruit essence with only natural flavors and no artificial ingredients. One tiny bottle adds flavor to 20 liters of sparkling water.
Revolutionizing the Flavor Making Experience
SodaStream comes out with the patent-pending Soda Caps; the perfect flavor concentrate in a capsule. Just fizz a SodaStream bottle and push the cap for freshly fizzed soda!
Strategic co-branding with Kraft Foods’ and Samsung
SodaStream announces a co-branding deal with Kraft Foods’ flavors, adding Crystal Light, Country Time and later Kool-Aid flavors to the SodaStream flavor portfolio. Not long after Samsung announces a “Sparkling Refrigerator” that dispenses sparkling water Powered-by a SodaStream system.
Launch of SodaCaps
SodaStream introduces SodaStream Caps; the world’s first ever flavor concentrates in a capsule. Just click one on to a freshly fizzed SodaStream bottle for delicious sparkling soda in seconds. SodaStream Caps revolutionize the way people enjoy sparkling drinks at home or work.
Early in 2013 SodaStream decided to kick off its global ad campaign during Super Bowl XLVII.
The controversial TV spot showed scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream, highlighting SodaStream’s sustainability benefit.
The original ad submitted to CBS was banned because it directly challenged two other major sponsors: Pepsi and Coca-Cola, but it quickly went viral and made quite an impact online (5 Million views on YouTube)
Samsung Refrigerators Powered by SodaStream
Samsung and SodaStream announced they are bringing the premium taste of fresh, crisp sparkling water right to the kitchen with the first ever four door refrigerator with sparkling water dispenser!
Powered by SodaStream, the integrated system delivers cold, filtered sparkling water from the same mechanism on the refrigerator door that produces still water and ice.
SodaStream launches PLAY – the first sparkling beverage maker in the world that can be color-customized to fit the preferred design choice or kitchen interior of the consumer.
Adopting the concept of “play it your way,” the new SodaStream designed by Yves Béhar, the world-renowned designer and social entrepreneur is available in six fresh strong colors.
SodaStream lauches Free — a new range of fruit flavored syrups free from artificial sweeteners, flavors, colors and preservatives. These free flavored syrup concentrates are designed for making lightly flavored sparkling beverages at home and contain a fraction of the calories and sugar as other regular soft drinks.
SodaStream launches POWER – an advanced carbonation system, operated by a refillable CO2 carbonator, with three fizz levels allowing customers to personalize their drinks.
This new touch-button automatic carbonation system is available in sleek and minimalist designs in both black and white