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In the News

  • 18 June, 2012
    Forbes
    New Cola War? Sodastream Refuses To Comply With Coca-Cola Cease-And-Desist Letter

    “It will take a lot more than a letter from a lawyer to shut me up,” says Sodastream CEO Daniel Birnbaum. Sodastream (NASDAQ:SODA), the  Israel-based company that manufactures home soda-making products, has received a cease-and-desist letter from The Coca-Cola Company (NYSE:KO) in South Africa. The letter was in relation to an outdoor marketing campaign, which Sodastream refers to as “the cage.”

    www.forbes.com
  • 16 April, 2012
    Fast Company
    Fuseproject Designs A Soda Maker Worthy Of Jony Ive

    Yves Béhar’s prolific industrial design studio Fuseproject has dropped its latest sparkler: a new soda maker from the Israeli home-carbonation company Sodastream called Source.

    www.fastcodesign.com
  • 2 April, 2012
    Dezeen Magazine
    SodaStream Source by Yves Béhar at MOST 2 April 2012

    Milan 2012: San Francisco designer Yves Béhar has updated the SodaStream system for making fizzy drinks at home and will present the new product as part of an installation at MOST in Milan this month.

    www.dezeen.com
  • 16 March, 2012
    Look to the Stars
    Jillian Michaels Unbottles America With SodaStream

    Jillian Michaels unveiled The SodaStream Cage Exhibit: “Unbottle America” on Saturday, March 10 during the International Home & Housewares Show in Chicago.“SodaStream is an incredible product that allows you to be better!” said Jillian.

    www.looktothestars.org
  • 28 November, 2011
    Advertising Age
    SodaStream Pops Up in a Big Way

    In the past year, SodaStream has hit the shelves in a big way: It went from 2,500 stores in the fourth quarter of 2010 to nearly 9,500 today. That sort of growth is nothing short of explosive for any brand, but especially for one that until a few years ago had awareness levels in America of, well, zilch.

    www.adage.com
  • 5 August, 2011
    Digital Spy
    Meet The Bottle Family

    Did you know that the average British family uses 827 plastic bottles for carbonated soft drinks every year? The people at SodaStream do, and as well as obviously promoting their more environmentally-friendly approach to fizzy stuff, they commissioned artist Bamber Hawes to illustrate just how much plastic that is.

    www.digitalspy.co.uk
  • 20 July, 2011
    Smithsonian
    DIY Carbonation: The Fizz Biz Lifts Off

    Even SodaStream itself is just an update of a product that’s been around for years. The company’s roots go back to 1903, when Guy Gilbey (a surname familiar to gin drinkers) invented the first home carbonation machine, in the United Kingdom. A smaller version of the machine was popular in Europe and elsewhere for decades, but it wasn’t until 2009, after a global brand revamping, that the product became widely available in the United States.

    www.Smithsonian.com
  • 19 July, 2011
    The Washington Post
    Flavor base + bubbles = easy homemade soda

    Andrew Schloss, author of the recently published “Homemade Soda,” credits Soda­Stream with making the process easier for the amateur. The company, which had a heyday in the United Kingdom in the 1970s and ’80s, is enjoying another one in North America, where sales of its home-carbonation machines have almost tripled in the past year.

    www.WashingtonPost.com
  • 8 July, 2011
    Slate
    Get Busy With the Fizzy

    SodaStream's own corporate roots extend back more than a century. The heir to a gin fortune invented the first SodaStream in 1903, and the company made a splash in the United Kingdom in the 1970s and 1980s with its famed jingle, "Get busy with the fizzy."

    www.Slate.com
  • 8 July, 2011
    Bloomberg
    SodaStream’s Kitchen Appliance Fizzes Up Shares Amid U.S. Push

    “It’s fantastic,” said Jim Sinclair, a financial planner in Tybee Island, Georgia, who received a SodaStream appliance in December. “If you have guests coming over, you don’t have to buy a 24-pack to keep them happy.”

    www.Bloomberg.com