The at-home carbonation product Sodastream has made a splash in the UK with their first global advertising campaign before their ads even had a chance to air. British regulatory authorities yanked an ad for the DIY soda maker deeming it to be too disparaging towards soda manufacturers like Coca Cola and Pepsi.
Sodastream has a knack for publicity stunts and ad campaigns that get it into trouble.
Being able to transform still water into sparkling in the comfort of your own kitchen can be life changing—no more lugging bottles from the grocery store or running out of effervescence midmeal
The 1980s DIY drinks machine has been given a revamp by green designer Yves Béhar. He tells us why eco is the only way.Like most designers, Yves Béhar gets up in the morning because, as he puts it, he "wants to solve big problems". But unlike most designers, Béhar goes to bed having actually solved them.
Latina actress Rosario Dawson is very well known for all her humanitarian efforts. She is often seen rallying with Voto Latino to get people to register and vote, but this time the actress decided to join another worthy cause.
Coca-Cola threatens SodaStream with legal action after the soft-drinks machine maker uses its cans and bottles as part of a comeback campaign. Ciara Sutton reports
“It will take a lot more than a letter from a lawyer to shut me up,” says Sodastream CEO Daniel Birnbaum. Sodastream (NASDAQ:SODA), the Israel-based company that manufactures home soda-making products, has received a cease-and-desist letter from The Coca-Cola Company (NYSE:KO) in South Africa. The letter was in relation to an outdoor marketing campaign, which Sodastream refers to as “the cage.”
Yves Béhar’s prolific industrial design studio Fuseproject has dropped its latest sparkler: a new soda maker from the Israeli home-carbonation company Sodastream called Source.
Milan 2012: San Francisco designer Yves Béhar has updated the SodaStream system for making fizzy drinks at home and will present the new product as part of an installation at MOST in Milan this month.
Jillian Michaels unveiled The SodaStream Cage Exhibit: “Unbottle America” on Saturday, March 10 during the International Home & Housewares Show in Chicago.“SodaStream is an incredible product that allows you to be better!” said Jillian.
